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It is no surprise that the 2011 Coca-Cola ad – Reason to Believe – is award winning. In a world that is filled with cruel political ads, back-stabbing tv reality show ads, and mindless sugar-fluff-style ads, it’s refreshing to see that a brand can break the mold. This ad is inspiring. I congratulate Coca-Cola for investing thought, [...] According to Kristin Zhivago, President, Zhivago Management Partners, Inc., when talking to your customers, there are eight questions you need to ask. Note: Kristin highly recommends that you ask these questions over the phone. Top 8 Questions How do you feel about our product/service? When you try to talk to everyone, you are actually talking to no-one The content machine is alive and well. I just read a Google article from 2008 describing how Internet content has, for the most part, reached the level of infinity. “Strictly speaking, the number of pages out there is infinite” If this is true, then how [...] |
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Copyright © 2012 Andrew Tompsett - All Rights Reserved |
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