According to Kristin Zhivago, President, Zhivago Management Partners, Inc., when talking to your customers, there are eight questions you need to ask.
Note: Kristin highly recommends that you ask these questions over the phone.
Top 8 Questions
- How do you feel about our product/service?
- What was your buying process?
- Are our prices fair?
- What is your biggest problem/challenge?
- What trends do you see in your/our market?
- If you were the CEO of our company tomorrow, what would you fix?
- What did you type in Google when you first started searching?
- Anything I should have asked?
I completely agree with Kristin that these questions, asked with respect, with give you some of the best feedback you’ve ever had. Be prepared for people to be completely honest with you. You might not like/agree with all of the answers, but keep this in mind: The customers perspective is how they see you, not how you want them to see you.
Additionally, I think this list of questions could be easily modified to expand beyond customers. Look at all of the people with whom you interact, I wager you will gather some excellent feedback.
Andrew