This blog posting is about an education tool that I call a “must have” in the communicators handbag of tricks.
What is MarketingProfs.com?
It is an education resource for marketers. While the website offers many resources, in my opinion the best tool they feature is the live webinar education sessions. These sessions provide a wealth of relevant and current information in a 1-hour format (1.5 hours if you stick around for the q’n’a).
What Resources are Available?
- Live webinar sessions. If you miss a session, they are all recorded and available to watch later
- Articles written by professionals
- Daily blog postings
- Case studies
- Guides and reports
- Conferences and seminars
- Research publications
There are other tools such as forums, networking resources, job postings, etc. For a complete list, just visit the website.
Who Should Use the Resources?
If you are in any ways involved in marketing, communications, or public relations this site is a must. It’s also for anyone who creates or edits content, makes presentations, interacts with clients/customers/people, and/or likes new media.
This resource is not for you if you don’t invest in your education, business, or communication skills. But we both know, that’s not you.
Let me just say for full disclosure that the nice people at MarketingProfs.com are NOT paying me to write about them. I’m writing because it’s really a great tool.
Why Go Pro?
While they do offer some free marketing resources, the best resources are in the pro section. I’m sure that pricing will change over time, but right now you can get a one-year membership for around $300. Even if you only attend two webinar sessions, it will more than pay for itself.
The Bottom Line
I’ve been a member since around 2006 and in that time I have accessed some fantastic content and resources. I do recommend this to my colleagues and peers and just recently mentioned that I enjoy downloading one of the many MP3 education sessions to listen to as I drive.